The current state of media is highly polarising and misinformation is rampant. Young people are feeling disenfranchised and increasingly isolated from one another.
The client is a media brand looking to revitalize the way people receive their news and foster a stronger sense of community in uncertain times.
The current state of media is highly polarising and misinformation is rampant. Young people are feeling disenfranchised and increasingly isolated from one another.
The client is a media brand looking to revitalize the way people receive their news and foster a stronger sense of community in uncertain times.
The current state of media is highly polarising and misinformation is rampant. Young people are feeling disenfranchised and increasingly isolated from one another.
The client is a media brand looking to revitalize the way people receive their news and foster a stronger sense of community in uncertain times.
The current state of media is highly polarising and misinformation is rampant. Young people are feeling disenfranchised and increasingly isolated from one another.
The client is a media brand looking to revitalize the way people receive their news and foster a stronger sense of community in uncertain times.
The current state of media is highly polarising and misinformation is rampant. Young people are feeling disenfranchised and increasingly isolated from one another.
The client is a media brand looking to revitalize the way people receive their news and foster a stronger sense of community in uncertain times.
Business objective
Business objective
Business objective
Business objective
Business objective
Design an innovative social app to help Gen Zs & Millennials get relevant news, addressing pain points users face navigating the current political climate.
Design an innovative social app to help Gen Zs & Millennials get relevant news, addressing pain points users face navigating the current political climate.
Design an innovative social app to help Gen Zs & Millennials get relevant news, addressing pain points users face navigating the current political climate.
Design an innovative social app to help Gen Zs & Millennials get relevant news, addressing pain points users face navigating the current political climate.
Design an innovative social app to help Gen Zs & Millennials get relevant news, addressing pain points users face navigating the current political climate.
Role:
• Senior Product Designer
• Lead user research, product strategy, and creative design
Role:
• Senior Product Designer
• Lead user research, product strategy, and creative design
Role:
• Senior Product Designer
• Lead user research, product strategy, and creative design
Role:
• Senior Product Designer
• Lead user research, product strategy, and creative design
Role:
• Senior Product Designer
• Lead user research, product strategy, and creative design
Key Output:
• Propose research-backed features
• Information architecture and user flows
• High-fidelity UI designs
Key Output:
• Propose research-backed features
• Information architecture and user flows
• High-fidelity UI designs
Key Output:
• Propose research-backed features
• Information architecture and user flows
• High-fidelity UI designs
Key Output:
• Propose research-backed features
• Information architecture and user flows
• High-fidelity UI designs
Key Output:
• Propose research-backed features
• Information architecture and user flows
• High-fidelity UI designs
The Problem
The Problem
The Problem
The Problem
The Problem
Gen Zs and millennials have lost trust in traditional media, and the news they crave today is highly fragmented.
How might we rebuild young people’s trust in news amid their growing skepticism towards traditional media and help build community?
Gen Zs and millennials have lost trust in traditional media, and the news they crave today is highly fragmented.
How might we rebuild young people’s trust in news amid their growing skepticism towards traditional media and help build community?
Gen Zs and millennials have lost trust in traditional media, and the news they crave today is highly fragmented.
How might we rebuild young people’s trust in news amid their growing skepticism towards traditional media and help build community?
Gen Zs and millennials have lost trust in traditional media, and the news they crave today is highly fragmented.
How might we rebuild young people’s trust in news amid their growing skepticism towards traditional media and help build community?
Gen Zs and millennials have lost trust in traditional media, and the news they crave today is highly fragmented.
How might we rebuild young people’s trust in news amid their growing skepticism towards traditional media and help build community?
Key Questions to Answer
Key Questions to Answer
Key Questions to Answer
Key Questions to Answer
Key Questions to Answer
Where are Gen Zs and Millennials getting their news from?
Where are Gen Zs and Millennials getting their news from?
Where are Gen Zs and Millennials getting their news from?
Where are Gen Zs and Millennials getting their news from?
Where are Gen Zs and Millennials getting their news from?
How do we attract Gen Zs and Millennials on the app?
What do they look for?
How do we attract Gen Zs and Millennials on the app? What do they look for?
How do we attract Gen Zs and Millennials on the app?
What do they look for?
How do we attract Gen Zs and Millennials on the app?
What do they look for?
How do we attract Gen Zs and Millennials on the app?
What do they look for?
How do we instil trust on the news we share on our platform? How do other news sites do it?
How do we instil trust on the news we share on our platform? How do other news sites do it?
How do we instil trust on the news we share on our platform? How do other news sites do it?
How do we instil trust on the news we share on our platform? How do other news sites do it?
How do we instil trust on the news we share on our platform? How do other news sites do it?
User Behaviour
User Behaviour
User Behaviour
User Behaviour
User Behaviour
Gen Z users prefer quick, snackable content, videos, and interactive content.
Gen Z users prefer quick, snackable content, videos, and interactive content.
Gen Z users prefer quick, snackable content, videos, and interactive content.
Gen Z users prefer quick, snackable content, videos, and interactive content.
Gen Z users prefer quick, snackable content, videos, and interactive content.
90% increase in Gen Z users turning to TikTok for news and other streaming services like Youtube for news.
90% increase in Gen Z users turning to TikTok for news and other streaming services like Youtube for news.
90% increase in Gen Z users turning to TikTok for news and other streaming services like Youtube for news.
90% increase in Gen Z users turning to TikTok for news and other streaming services like Youtube for news.
90% increase in Gen Z users turning to TikTok for news and other streaming services like Youtube for news.
Podcasts and audio-based platforms like Audible are increasingly popular among Millennials for news consumption.
Podcasts and audio-based platforms like Audible are increasingly popular among Millennials for news consumption.
Podcasts and audio-based platforms like Audible are increasingly popular among Millennials for news consumption.
Podcasts and audio-based platforms like Audible are increasingly popular among Millennials for news consumption.
Podcasts and audio-based platforms like Audible are increasingly popular among Millennials for news consumption.
Both Gen Z's and millennial’s news consumption is heavily integrated with their overall digital and social media habits.
Both Gen Z's and millennial’s news consumption is heavily integrated with their overall digital and social media habits.
Both Gen Z's and millennial’s news consumption is heavily integrated with their overall digital and social media habits.
Both Gen Z's and millennial’s news consumption is heavily integrated with their overall digital and social media habits.
Both Gen Z's and millennial’s news consumption is heavily integrated with their overall digital and social media habits.
Competitor Analysis
Competitor Analysis
Competitor Analysis
Competitor Analysis
Competitor Analysis
• Community-based model
• Highly visual magazine-style content
• Professional in-house curators
• AI-powered Interest Targeting
• Powerful machine-learning algorithms and specialized journalism team
• Effort and contribution from brands and publishers required
• No vetting on user-saved articles
• Most traffic comes from users between 35-54
• Articles show media bias and political leanings
• Articles show factuality level
• Articles show publishers and ownership data
• Browser extension for social media and news outlets
• Most traffic comes from users between 25-34
• High visual load from different data sources
• Clean, minimal modern UI
• Beautiful and engaging visuals
• Extensive list of publications
• Professionally narrated articles
• Personalised feed
Lacking
• No social features
• Only available for Apple customers
• Most traffic comes from users between 45-64
Product Features
Product Features
Product Features
Product Features
Product Features
Personalisation
Personalisation
Personalisation
Personalisation
Personalisation
Enable users to receive content on topics most interesting or relevant to them.
Enable users to receive content on topics most interesting or relevant to them.
Enable users to receive content on topics most interesting or relevant to them.
Enable users to receive content on topics most interesting or relevant to them.
Enable users to receive content on topics most interesting or relevant to them.
Factuality of articles
Factuality of articles
Factuality of articles
Factuality of articles
Factuality of articles
Fact-check news on the platform to build credibility and share verification data.
Fact-check news on the platform to build credibility and share verification data.
Fact-check news on the platform to build credibility and share verification data.
Fact-check news on the platform to build credibility and share verification data.
Fact-check news on the platform to build credibility and share verification data.
Interactive content
Interactive content
Interactive content
Interactive content
Interactive content
Provide ways for the young audience to engage with content beyond long-form text.
Provide ways for the young audience to engage with content beyond long-form text.
Provide ways for the young audience to engage with content beyond long-form text.
Provide ways for the young audience to engage with content beyond long-form text.
Provide ways for the young audience to engage with content beyond long-form text.
Bite-sized content
Bite-sized content
Bite-sized content
Bite-sized content
Bite-sized content
Offer summaries and short-form content for busy professionals on the go.
Offer summaries and short-form content for busy professionals on the go.
Offer summaries and short-form content for busy professionals on the go.
Offer summaries and short-form content for busy professionals on the go.
Offer summaries and short-form content for busy professionals on the go.
Community engagement
Community engagement
Community engagement
Community engagement
Community engagement
Create a space for users to share impressions and hear from thought leaders.
Create a space for users to share impressions and hear from thought leaders.
Create a space for users to share impressions and hear from thought leaders.
Create a space for users to share impressions and hear from thought leaders.
Create a space for users to share impressions and hear from thought leaders.
Curated reading lists
Curated reading lists
Curated reading lists
Curated reading lists
Curated reading lists
Articles can be grouped together on users’ profile pages for anyone to read and follow.
Articles can be grouped together on users’ profile pages for anyone to read and follow.
Articles can be grouped together on users’ profile pages for anyone to read and follow.
Articles can be grouped together on users’ profile pages for anyone to read and follow.
Articles can be grouped together on users’ profile pages for anyone to read and follow.
The Product
The Product
The Product
The Product
The Product
The Daily Brief
The Daily Brief
The Daily Brief
The Daily Brief
The Daily Brief
The Daily Brief is a personalised front page for our users, based on their interests.
This page displays the most important news for each category and is updated daily.
At the top of the screen are all of the day’s events summed up using artificial intelligence and narrated in under 10 minutes. Like a news station made by you, for you.
The Daily Brief is a personalised front page for our users, based on their interests.
This page displays the most important news for each category and is updated daily.
At the top of the screen are all of the day’s events summed up using artificial intelligence and narrated in under 10 minutes. Like a news station made by you, for you.
The Daily Brief is a personalised front page for our users, based on their interests.
This page displays the most important news for each category and is updated daily.
At the top of the screen are all of the day’s events summed up using artificial intelligence and narrated in under 10 minutes. Like a news station made by you, for you.
The Daily Brief is a personalised front page for our users, based on their interests.
This page displays the most important news for each category and is updated daily.
At the top of the screen are all of the day’s events summed up using artificial intelligence and narrated in under 10 minutes. Like a news station made by you, for you.
The Daily Brief is a personalised front page for our users, based on their interests.
This page displays the most important news for each category and is updated daily.
At the top of the screen are all of the day’s events summed up using artificial intelligence and narrated in under 10 minutes. Like a news station made by you, for you.
Consume it the way you want
Consume it the way you want
Consume it the way you want
Consume it the way you want
Consume it the way you want
You don’t have to scroll through categories you don’t care about.
The top navigation only shows the interests you have selected.
No time to read? Every article can be narrated with the help of artificial intelligence.
Add a bunch to the queue and listen in while making that morning coffee.
You don’t have to scroll through categories you don’t care about.
The top navigation only shows the interests you have selected.
No time to read? Every article can be narrated with the help of artificial intelligence.
Add a bunch to the queue and listen in while making that morning coffee.
You don’t have to scroll through categories you don’t care about.
The top navigation only shows the interests you have selected.
No time to read? Every article can be narrated with the help of artificial intelligence.
Add a bunch to the queue and listen in while making that morning coffee.
You don’t have to scroll through categories you don’t care about.
The top navigation only shows the interests you have selected.
No time to read? Every article can be narrated with the help of artificial intelligence.
Add a bunch to the queue and listen in while making that morning coffee.
You don’t have to scroll through categories you don’t care about.
The top navigation only shows the interests you have selected.
No time to read? Every article can be narrated with the help of artificial intelligence.
Add a bunch to the queue and listen in while making that morning coffee.
Voices that matter
Voices that matter
Voices that matter
Voices that matter
Voices that matter
Follow thought leaders and read what they are reading. Hear what others have to say on topics you care about. Find voices similar to your own or inspire you.
You can also curate your own profile to group your favourite articles together.
Follow thought leaders and read what they are reading. Hear what others have to say on topics you care about. Find voices similar to your own or inspire you.
You can also curate your own profile to group your favourite articles together.
Follow thought leaders and read what they are reading. Hear what others have to say on topics you care about. Find voices similar to your own or inspire you.
You can also curate your own profile to group your favourite articles together.
Follow thought leaders and read what they are reading. Hear what others have to say on topics you care about. Find voices similar to your own or inspire you.
You can also curate your own profile to group your favourite articles together.
Follow thought leaders and read what they are reading. Hear what others have to say on topics you care about. Find voices similar to your own or inspire you.
You can also curate your own profile to group your favourite articles together.
Other considerations
Other considerations
Other considerations
Other considerations
Other considerations
Monetisation
Monetisation
Monetisation
Monetisation
Monetisation
Features like article summary, add to playlist, save for offline could be premium subscription features.
Features like article summary, add to playlist, save for offline could be premium subscription features.
Features like article summary, add to playlist, save for offline could be premium subscription features.
Features like article summary, add to playlist, save for offline could be premium subscription features.
Features like article summary, add to playlist, save for offline could be premium subscription features.
Optimised social sharing
Optimised social sharing
Optimised social sharing
Optimised social sharing
Optimised social sharing
Existing social apps dominate the market and user behaviours. We can optimise our sharing options to help people share engaging content to these platforms more effectively.
Existing social apps dominate the market and user behaviours. We can optimise our sharing options to help people share engaging content to these platforms more effectively.
Existing social apps dominate the market and user behaviours. We can optimise our sharing options to help people share engaging content to these platforms more effectively.
Existing social apps dominate the market and user behaviours. We can optimise our sharing options to help people share engaging content to these platforms more effectively.
Existing social apps dominate the market and user behaviours. We can optimise our sharing options to help people share engaging content to these platforms more effectively.
Harmful content
Harmful content
Harmful content
Harmful content
Harmful content
With social platforms, come misinformation and hateful speech from a few bad apples. A strong support team and algorithm needs to be in place to combat this.
With social platforms, come misinformation and hateful speech from a few bad apples. A strong support team and algorithm needs to be in place to combat this.
With social platforms, come misinformation and hateful speech from a few bad apples. A strong support team and algorithm needs to be in place to combat this.
With social platforms, come misinformation and hateful speech from a few bad apples. A strong support team and algorithm needs to be in place to combat this.
With social platforms, come misinformation and hateful speech from a few bad apples. A strong support team and algorithm needs to be in place to combat this.
